The Fund was originally launched in January 2017 at the World Economic Forum by the Norwegian Prime Minister, Paul Polman on behalf of the Consumer Goods Forum, and Naoko Ishii, the CEO of the Global Environment Facility.

Branded the &Green Fund, reflecting its aim ‘to green agricultural investments’, the Fund aims to trigger private sector investment into agricultural productivity, whilst protecting millions of hectares of tropical forests, peatlands and biodiversity by 2020.